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H&M现在成了二手市场的抢手货

文章来源:沪江英语    时间:2019-12-12 07:36

  

  As fast-fashion giant H&M (HMb.ST) pushes more designer tie-ups, some consumers areeschewing the long lines outside stores to buy the looks in the fast-growing resale market.

  跟着快时髦巨子H&M与更多的规划师打开协作,一些顾客不再在H&M门店外排长队,而是在快速增长的转售商场购买同款服装。
  H&M has released 15 designer and brand collaboration collections to date in 2019 compared to 11 in the whole of last year.
  到目前为止,H&M在2019年现已发布了15个与规划师和品牌协作的系列产品,而上一年H&M全年发布了11个协作系列产品。
  The latest is its collection of looks crafted in collaboration with Italian designer Giambattista Valli. Most pieces were sold out on H&M websites across Europe hours after launch on Thursday, including a ruffled red tulle evening gown priced at $549 and worn by model Kendall Jenner in H&M’s high-profile ad campaign.
  最新的协作系列是它与意大利规划师詹巴蒂斯塔· 瓦利协作规划的产品。周四在H&M发布新品几个小时后,欧洲各地的H&M网站上的新品就出售一空,其间包含一件褶饰赤色薄纱晚礼服,其标价为549美元。模特肯达尔·詹娜曾在H&M高调的广告宣传活动中穿过这件晚礼服。
  But another marker for products’ desirability is the resale market online. H&M restricted the sale of the Giambattista Valli collection to one of each item to stop shoppers buying clothes to immediately resell.
  而另一个产品备受欢迎的标志是网上的转售商场。H&M将詹巴蒂斯塔· 瓦利系列的出售设定为一种产品限买一件,以阻挠顾客购买衣服后当即转售。
  “We are fundamentally positive about a secondhand market,” H&M Creative Designer Ann-Sofie Johansson, who works on designer alliances, told Reuters in an interview.
  H&M构思规划师兼规划师联盟成员安-苏菲·约翰逊在承受路透社采访时表明:“咱们对二手商场基本上持乐观态度。”
  “It’s just when someone makes a business out of it that we don’t like it,” she said, referring to the practice of buying at the retail price and then flipping to make a profit, rather than selling pre-worn items at a later date.
  “仅仅当有人利用它经商时,咱们不喜欢这种方法,”她说道。她指的是按零价格购买,然后易手获利的做法,而不是在之后出售旧衣服。
  At online fashion marketplace Poshmark, items from H&M’s Giambattista Valli micro collection, released earlier this year before Thursday’s main launch, sell for around five times more than the eponymous designer label itself, Poshmark said.
  在线时髦商场Poshmark(二手服装电商渠道)表明,H&M与詹巴蒂斯塔· 瓦利于本年早些时候发布的协作产品的价格是同名规划师品牌产品的五倍左右,之后其协作产品于周四正式发布。
  A long pink silk dress from that collection sold for $475 in May, shortly after it went on sale in H&M stores at a retail price of $299, one Poshmark listing showed.
  据Poshmark的一份清单显现,该系列的一件粉色丝绸长裙本年5月的价格为475美元,而不久后其在H&M门店的零价格变为299美元。
  Meanwhile, a Giambattista Valli shift dress from the designer’s own ready-to-wear line is listed for less than $200 on California-based resale marketplace Tradesy - considerably less than the retail price of the H&M collaboration pieces - said Randi Eichenbaum, vice president of Tradesy product management.
  与此同时,在总部坐落加利福尼亚的易手商场Tradesy(一家出售二手规划师服装的时髦网站)上,规划师詹巴蒂斯塔· 瓦利自有裁缝品牌的一件直筒连衣裙的价格缺乏200美元,远低于H&M协作款的零价格,Tradesy产品办理副总裁兰迪·艾肯鲍姆说道。
  On average, pieces from H&M collaborations sell 22 percent faster than pieces from brands’ main labels, said luxury resale platform The RealReal, although some alliances are more highly-sought-after than others.
  奢侈品转售渠道The RealReal表明,一般H&M协作款服装比品牌方主品牌服装的出售速度快22%,不过一些协作品牌比其他品牌更受欢迎。

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